Set On the Pathway To Success



Volume 11, Issue #22, 30th Oct 2011
Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
http://www.thecassiopeia.com/

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Today's Feature Article

Things To Know About Affiliate Marketing
Irena Whitfield

Affiliate marketing programs are a great way to get income from your website, and a great introduction to e-commerce. The more people who drop by your website, the greater your chance of establishing a substantial income.

Affiliate marketing programs are where a company offers to pay you a set amount for either a click through from your website, or a set amount for visitors signing up, or a percentage of a purchase made by your visitors coming from your website.

Even if visitors do not make a purchase immediately, almost all programs offer cookie duration, normally consisting of 30 - 90 days. What this means is that as long as the visitors have the cookie in their cache, you will receive a commission on the sale.

Even though there is a lot of money in affiliate marketing, you have to take the time to search for the best programs.

One thing that you may not be happy with, is the idea of other companies banners littering your website. If you use too many banners or links on any web page, it can confuse and help to irritate your visitors. More than one animated element on a web page can be very distracting as well. To solve this problem you should look for and use different ways to promote the products you choose.

Affiliate tracking can also be a problem. Once you have applied to become an affiliate for a company, they will usually supply you with a personalized link or code. It is very important that you implement this code into your page correctly, or you may be sending visitors to the company without receiving any payment.

A majority of snippets of the code will contain a unique user ID, which the company uses to distinguish sites which send traffic to them.

The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month.

Therefore, you should not count on making full time income unless you can get very good at the following:

  • 1. Building a good web site that converts.

  • 2. Search engine optimization. You will need a lot of traffic, as maybe 1 out of 200 visitors will buy your products. SEO can help you get your site in the search engines so more people will be able to find your site.

  • 3. The trial and error of picking the right merchants and learning the correct ways to promote them. Different products need different promotional methods by different sites.

  • Too many people out there assume that affiliate marketing is actually a get rich quick type of program. These people upload a couple of banners and wonder why they never make a single sale or any money at all.

    How long you will need to promote your product depends on how much money you want to make, how good you are at marketing and how hard-working you are. You should also keep your current full-time job until you start making sustainable income. So, you will not be able to work full time on promoting your affiliate marketing programs.

    If you decide to give it a try, the hardest challenge will be the first few months. If you check your stats and see that you are only making a couple of bucks, you will find yourself wondering if all the hard work was worth it. If you get some sales going and stay committed, the commissions should start growing.

    One of the most important factors about affiliate marketing is the traffic that goes through your site. Even if you get a lot of traffic passing through your website, only a fraction of the traffic will be buyers.

    The key here is to know your visitors and be able to determine which products you can offer to meet their needs. Another important point here is the concept of pre-sale, which is the ability of your site to put your visitors in the right mindset to actually click the link and buy the product.

    By sticking with affiliate marketing, you will learn more and more over the years. You cannot expect to be the best when you first start, it will take a lot of hard work and dedication. By putting the time and effort into your programs, you will be well on your way to get it right and establish a sustainable income from your website and even leave your full-time job.

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    Internet Marketing Gone Wild

    *****************************

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