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100 Guerrilla Marketing Strategies for Your Home Business:
- 1. Marketing plan
- 2. Marketing calendar
- 3. Niche/Positioning
- 4. Name of company
- 5. Identity
- 6. Logo
- 7. Theme
- 8. Stationery
- 9. Business card
- 10. Inside signs
- 11. Outside signs
- 12. Hours of operation
- 13. Days of operation
- 14. Package and label
- 15. Flexibility
- 16. Word-of-mouth
- 17. Community involvement
- 18. Neatness
- 19. Referral program
- 20. Sharing with others
- 21. Guarantee or warranty
- 22. Telemarketing scripts
- 23. Gift certificates
- 24. Printed brochures
- 25. Electronic brochures
- 26. Location
- 27. Advertising
- 28. Sales training
- 29. Networking
- 30. Quality
- 31. Reprints and blow-ups
- 32. Flipcharts
- 33. Opportunities to upgrade
- 34. Contests/sweepstakes
- 35. Barter options
- 36. Club memberships
- 37. Partial payment plans
- 38. Phone demeanor
- 39. Toll-free phone number
- 40. Cause (environment)
- 41. Free consultations
- 42. Free seminars
- 43. Free demos or tours
- 44. Free samples
- 45. Giver vs. taker stance
- 46. Fusion marketing
- 47. Marketing on hold
- 48. Past success stories
- 49. Attire
- 50. Service
- 51. Follow-up
- 52. Yourself and your employees
- 53. Free gifts
- 54. Catalog
- 55. Yellow pages ad
- 56. Column in a publication
- 57. Article in a publication
- 58. Speaker at a club
- 59. Newsletter
- 60. All your audiences
- 61. Benefits of your offering
- 62. Computer
- 63. Selection
- 64. Contact time with customers
- 65. How you say hello and goodbye
- 66. Public relations
- 67. Publicity contacts
- 68. Online marketing
- 69. Classified ads
- 70. Newspaper ads
- 71. Magazine ads
- 72. Radio commercials
- 73. TV spots
- 74. Infomercials
- 75. Movie commercials
- 76. Direct mail letters
- 77. Direct mail postcards
- 78. Postcard for postcard deck
- 79. Outdoor billboards
- 80. Fax-on-demand
- 81. Special events
- 82. Show displays and staff
- 83. Audio-visual aids
- 84. Posters
- 85. Prospect mailing lists
- 86. Research studies
- 87. Competitive advantages
- 88. Marketing insight
- 89. Speed
- 90. Testimonials
- 91. Reputation
- 92. Enthusiasm
- 93. Credibility
- 94. Spying on self and others
- 95. Easy to do business with
- 96. Brand name awareness
- 97. Designated guerrilla
- 98. Customer mailing list
- 99. Competitiveness
- 100. Satisfied customers
How many do you use?
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