Ezine Advertising is without any doubt one of the most efficient ways to promote your business.

However, as with everything you do within your business activities, you must do it right: you must know what you want to achieve, what you expect. You should know that you must have the right Ad for the respective Publication and audience.

Also, you cannot expect much from one-time Ads chaotically placed.

Your Ad should have a structure:

Headline - A Catchy Title: 3-5 words to get noticed, without exclammation marks, mistakes, exaggerating and the like.

Body - 2-3 lines, 60 chars, saying a bit more but not too much, just to get your readers interested, to learn more, to check, to have the product or use your service, a bit of professional, promotional description

URL or Contact Email - your full URL, incl 'http://' and/or email address. This sounds a bit obvious but you should also see to it that your site is up and running and your email doesn't bounce.

And the last one and the most important point:

The Purpose of your Ad - Now you may think it is obvious, you wouldn't advertise, but everyday experience shows that exactly this is the least understood.

Basically, there are three main reasons to advertise:

To get targeted visitors to your site This is obvious - your site will convert the visitors into customers or you may contact the target with your information. Your goals is a sale, not immediate but a sale

To be seen The same essential as to get sales is to be seen without getting any apparently immediate results. There are places that won't bring you anything at once but long-term are more important for your overall business presence than immediate sales.

To test the waters You don't know what the result will be, you want to know.

It's essential that you exactly know which is which and you track all the results.